In this project, we were given a surprise company and a goal to achieve with the company. we were given Rail to Trails with the goal of advertising to young adults. I worked alongside Sam Spillman on this project and we decided to use social media, mainly Instagram.
Above: Instagram posts promoting the diffrent parks that are a part of Rails to Trails
Below: We wanted to use Spotify in this project so I created playlists to roughly last the amount of time it would take a person to walk/bike/run each trail. Each trail has a different theme to attract young adults.
Below is the brochure that would be located at each park.
