At CCAD, we are asked to plan, coordinate, design, advertise & host an event. I choose to create Columbus Brew Crawl as an introduction to those who might not know or understand beer culture and the community surrounding it.
Columbus Brew Crawl is a self-paced brewery crawl featuring five local breweries in Columbus, OH: Land-Grant Brewing Co, Antiques on High, Parsons North Brewing Co, Seventh Son Brewing Co, and, Combustion Brewery & Taproom. It also featured the history of beer, beer culture & Columbus.
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Logo for the event.
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This is the social media marketing I did through Instagram and Facebook.
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A closer look at the graphics created for social media.
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Poster that hung around CCAD's campus & at the brewery locations.
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Created an Eventbrite page for the event to sell tickets & used it as another platform to advertise.
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Passports that were given to participants at the start of the crawl.
Video recap made from clips the day of the event, edited by me, Cayla Clonch.
Videos from: Hailey Ware, Jagger Stutzman, Chris Clonch, & Matthew Mohr.
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The editorial calendar was created for the crawl in a different class. Created to show how the brand could put out content to reach the audience with the idea that the crawl was a continuous event not just a one-and-done deal.
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Presentation Board that hung up at CCAD's Chroma student art show.
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Other graphics created to advertise the event.