For this project, we were asked to make a brand of our choosing within any industry we wanted, I chose to create Bitter Bitch Brewing Co. After my capstone project I discovered an interest in product design and branding for beer companies. I wanted to use this project as a way to get some exposure
in these specific areas and explore my interest specifically in product and
brand design for breweries.
in these specific areas and explore my interest specifically in product and
brand design for breweries.
When conceptualizing my brand I wanted to focus on the clear divide that exists in the beer community today: women don't drink beer or avoid it entirely out of fear of the stereotype that follows women within been culture.
To tackle this within my brand I decided to create a beer brand for women by women to break that mold. I used the outlaw and jester archetypes to help guide my brand along with the five words I chose to also help support my brand,
female-forward, witty, unapologetic, guerilla, and badass
To tackle this within my brand I decided to create a beer brand for women by women to break that mold. I used the outlaw and jester archetypes to help guide my brand along with the five words I chose to also help support my brand,
female-forward, witty, unapologetic, guerilla, and badass
Above shows my process book I designed to showcase my creative process and a small fraction of my research going into designing this brand.
Below shows an overview of the assets I designed
Above: Packaging designs for three of the signature brews.
Below: Two poster designs for the brand.
Above: A preview of what BBB's Instagram grid
Below: Mockup of an individual post
Above: The company's website homepage
Below: A pop-up banner on the site to promote customer interaction and promote their newsletter
