For this project, we were asked to create a brand of our choosing in any industry we wanted. I chose to create Bitter Bitch Brewing Co. After my capstone project, I discovered an interest in product design and branding for beer companies. I wanted to use this project as a way to get some exposure in these specific areas and explore my interest in product and brand design for breweries.
When conceptualizing my brand, I wanted to focus on a clear riff that exists in the beer community today: some women have never tried beer because it's a "manly" alcoholic beverage
To tackle this within my brand, I decided to create a beer brand for women by women to break that mold. I used the outlaw and jester archetypes to help guide my brand, along with the five words I chose to support my brand--
female-forward, witty, unapologetic, guerilla, and badass.
Above shows my process book I designed to showcase my creative process and a small fraction of my research going into designing this brand.
Below shows an overview of the assets I designed
Above: Packaging designs for three of the signature brews.
Below: Two poster designs for the brand.
Above: A preview of what BBB's Instagram grid
Below: Mockup of an individual post
Above: The company's website homepage
Below: A pop-up banner on the site to promote customer interaction and promote their newsletter
